International SEO is the best way to target different countries for source of organic traffic from google, bing, yahoo and other search engines. To promote or brand your web site in different countries to get good traffic.
International SEO Checklist
Check in 4 steps where you stand with your SEO at international level
- Do you have international potential?
- How can you focus on an international audience?
- How can you develop an internationally focused website?
- How can you measure your international SEO process?
You Must Know
- Yandex is the most used search engine in Russia
- Baidu rules search in China
- Yahoo has slight search dominance in Japan
If you’re looking to expand globally, it’s crucial to make sure that you’re ready organizationally before looking at your online set up. There are a number of challenges to each different country and you should treat your international expansion as you treated your first steps into your home market, with plenty to think about and lessons to learn. You should have a strategy for:
What you will sell your products in, how differences in exchange rate will affect your profit margins and also how you will pay for localized services such as warehousing and marketing.
As well as day to day requirements, products’ operating manuals and marketing material will need translation or at least checking for regional differences
Product Range – Expect a difference in regional trends, seasonal trends and stock availability
Handling Payment and Tax Processing, Shipping, Warehousing, Returns, Warranties
Other regions may have a preferred method of contact such as live chat in China or through a third party. Time zones will also make a difference here.
Legal and Regulatory Compliance
These also include online regulations, such as the EU cookie laws and requiring an official registered company number to register domains in certain regions, such as UK (.uk domain) or India (.in domain).
You may find that working through these questions helps you decide which countries to expand to, or help qualify your selected countries if you already had targets in mind. By beginning with countries which are geographically, culturally or linguistically close to your existing business and manufacturing / development set up, it should be a smaller gap to traverse.
Other Key Points for International SEO Checklist To Remember
Language vs. country targeting validation
As it can be seen in this post (where I specifically wrote about International Web targeting and strategy), depending on the business, technical and content characteristics, restrictions and goals; the international Web presence can be targeted towards languages (Spanish, French, German, etc.) or countries (UK, Spain, Mexico, etc.).
International Web structure optimization
A key element that should be analyzed independently is the Web structure of each international version, to make sure it’s not only relevant, featuring the name of the URLs in the right language and with descriptive names, but that’s also not overly complex and deep, adding for example, unnecessary directories, like in the following image happens with the /fr_FR/ directory where the root domain is 301 redirected
International Web versions crawling, indexing & alignments issues
The next step if to verify that each one of them are effectively crawled, indexed and are correctly ranking in the right international search result version and for the relevant language queries.
Correct Hreflang annotation usage
One of the potential causes for a international search results or traffic misalignment is the lack of use or misuse of the hreflang annotations. From the usage of non-existing language or country code or not cross-referring with other pages featuring the same content for other countries or in other languages, it’s fundamental to verify its correct usage.
Correct webmaster tools geolocation settings
Something that will only take a minute but is a must, -since it’s unfortunately common to not use or to incorrectly use it-, is to verify the Geographic Target in Google Webmaster Tools in the case you’re featuring sub-directories or sub-domains and not ccTLDs for your country targeted sites
Web pages content and elements localization
Besides the Web structure optimization it’s fundamental to check if the content of the page -especially, again, if you have found misalignment issues- is always shown in the relevant language and with the right terms.
International Websites linking
Although we want to make sure that our users and search bots can correctly access to all of our different international Web versions, we need to be careful on cross-linking all of them, adding links to each one of them from each page, if they’re too many, as this might be seen as unnatural in case you’re not working with ccTLDs but gTLDs due to some type of restriction,
International SEO Strategy
Use Country Language
Try to use that country langauge for which you want to target traffic. For example if you target India then try to use Hindi Language. If you want to target brazil then try to use Portuguese language. This will give you good jack to get country specific organic traffic.
Create Site Content Country Specific
- Competitor activity
- Local language(s)
- Geo-specific language nuances
- Cultural nuances
- Seasonality (ie. holidays, seasons, important dates etc.)
- Search engine popularity
Promote Website for Country Local Internet Area
- Local link building . Create link on other country specific websites.
- Promote on country specific social media.
- Website coding including URL adaptations
- User country specifics including currency, time zone & contact
Geo-targeting or Local SEO For Your Website
According to Applin, “geo-targeting ensures the right content is served up by the right search engine matching each visitor’s search habits and intent.” In other words, you are targeting users based on their geographic location.
Remember that people use search engines to ask a question or solve a problem. But those questions and problems aren’t always the same in every market, even English-speaking; questions consumers ask in the U.S. might be completely different to those they ask in Australia.
Getting geo-targeting right in every country is crucial for your business, as delivering targeted content lowers bounce rates, increases conversions, and boosts loyalty. Of course, geo-targeting is important to your customers, too. Bottom line: Seeing content in their own language shows the customer you’re making an effort to communicate with them.
Local SEO and Why Local SEO Matter
- Google (and other search engines) factor in location data when displaying search results.
- People tend to include cities/states/regions when searching for businesses on the web.
- Consumers are starting to trust smaller, local businesses over larger, well-known brands
Steps for Local SEO Checklist and Best Guide To Build a GEO Targeting Website
- Well Designed Desktop website.
- Customer Reviews/ Testimonials page.
- Mobile Responsive Website.
- Business Address and phone number in the header and/or footer.
- Blog Integration.
- Contact page – Add a contact page with address, phone number and goog le map embed of your address
- Redirect non-www to www or vice-versa.
- Keyword Research – Perform keyword research using Google Adwords planner.
- Content – Have unique, original and high quality content on all the pages.
- Map keywords with different pages.
- 11 /
- Clean url for every page – Keyword optimized url for every page.
- Heading Tags – Unique and keyword optimized hl and h2 tags.
- Write unique description for every page using the keywords.
- Write unique titles for every page using the keywords.
- <img src=”#” alt=”Add Image Alt in Blogger”></img>
- Alt Tags – Alt tags for every image.
- Add physical address, phone number, business hours, website address and introduction of your business on Facebook page.
- Schema.org integration – Implement schema for the business name, address and phone number.
- Internal linking linking – Internally link different pages of the website.
- Google Places Page – Claim existing Google Places listing or add a new listing of your business.
- Facebook business page – Create a facebook business page.
- Address on Google Places – Make sure to use the exact address on Google Places as its mentioned on your website.
- Website on Google Places – Add your website address to your Google Places page.
- Pictures and Images on Google Places – Add as many pictures and videos as you can
- Categories on Google Places – Choose appropriate categories for your business on Google Places.
- Introduction or About Us on Google Places – Write detailed and unique Introduction or “About Us” section for your Google Places page.
- Business Hours on Google Places – Add your business hours.
- Other local directories- Claim listing onall otherlocal sites (Foursquare,Angies List, Yellowpages etc).
- Yellow Pages_
- Yelp business page – Claim Yelp listing of your business page and optimize it just like Google Places page.
- Angle% list
- Get reviews on Google Places – Get more reviews for your business on Google. (Send emails to prior customers to write a review for your business on Google Places.)
- Respond to reviews – Respond to every Google or Yelp review of your business.
- Google Analytics – Open Google Ana lytics account for your website and keep tracking your results.
I hope my tutorial will help you to get international targeted traffic and do not forget to leave comments.